Friday, June 27, 2008
So...I spoiled some of this in a comment below. But...
Yesterday was spent in a 10-4 meeting with management, dealing with every aspect of my career and how we can do things better, what we're doing right, what is wrong (if anything) and how to move forward. It was an exciting time!
The main focus of the meeting was to discuss mainstream possibilities. We feel like Christian music is our home, definitely. And we will continue to build my career in the CCM industry, even when we're focused on mainstream conjointly (like the big word?). But, at the same time, I was recently with a large group of radio consultants and program directors for some of the largest mainstream radio stations in the nation and several stations sought me out in a large party to tell me that they would support me and give any song I brought at least a chance to connect...and if it didn't work, it didn't work, but at least I'd have the chance.
So, we're trying to figure out how to go to mainstream radio as smart as possible. We feel strongly that you don't have to spend a gajillion dollars to make a record work. It comes down to the song. So, the plan is to spend the next several months with 5-10 radio stations that will give the first mainstream single a full cycle, giving the audience a chance to know the song, feel it, then they will test it. Hopefully (fingers crossed) the song tests as a hit. That testing can then be used to entice other radio stations to take a chance on me, a new artist.
It is not failsafe, by any stretch. Pop radio is HARD to break into. So, there is a touring plan in place that I won't give all the details for yet...but it will involve 20-25 cities where we will hit the ground running and build a following that will (hopefully) spill over to radio in those markets and spill over to other markets. This touring plan is grassroots at its best! I'll have more details down the road, but the plan is pretty darn cool.
So, mainstream is going to be huge.
But for the Christian market, what's up?
First off: August 1 is the official release date for Single Numero Dos: "Arise"! Everyone feels strongly that "Arise" is a song that will make an impact at radio. "Empty Me" was an introduction to the market, and radio stations are already giving excitement for "Arise". So, that will come out and we'll probably work that until Christmas time or so.
Over the next couple of months, I'll be recording a digital 3-song Christmas EP that will be available exclusively online. We will be releasing 3 singles to radio at the end of November for the Christmas season. CCM radio is strange in that it literally shuts down current music for about a month and a half for Christmas and plays Christmas music. So, in order to have a toe in the market, we're sending Christmas music out! Tony Wood and I wrote a song called "Comes From the Heart", I might be doing the Harry Connick, Jr. tune "I Pray On Christmas" and some well-known Christmas song that hasn't been chosen yet! So, look for that stuff soon.
Touring the CCM market is going on throughout this year. Then in 2009, we'll be doing a tour here and there. We're working on a co-headlining tour with a major Christian artist that would AWESOME if it worked out and we're still working on the God and Country tour. 2009 will probably be spent mostly touring mainstream, but we'll be doing several small tours in the Christian market and a couple of larger ones.
So, that should get everybody up to date!